Although we have not arrived at our One Destination entirely as yet, we have met many milestones right across our entire operation since launching our responsible air travel programme.
From supporting research into alternative fuels, raising money for charities or purchasing ethical products, last year saw British Airways deliver some fantastic achievements, which both our colleagues and customers have played a vital role in and should be highly proud of.
Learn more about our achievements for each of the four pillars by clicking on the titles below:
A 28% improvement in carbon efficiency across our fleet since 1990 has supported the delivery of our environmentally considerate business processes.
We have joined forces with Rolls Royce to support research into alternative fuels, helping deliver our environmentally considerate fuels plan.
We are the only airline to be included in phase one of the UK Emissions Trading Scheme giving us a leading position across the industry and placing us at the forefront to ensure aviation is included in the EU Emissions Trading scheme by 2012.
Nearly 50,000 young people have visited our Community Learning Centre since 1999.
We have helped reduce noise and emission levels for Heathrow’s local residents by conforming 95% of the time to the arriving aircraft procedure known as the 'continuous descent approach'.
Business in the Community reported our total direct and in-kind charitable donations for the 2007-2008 financial year as £5.7 million.
120,000 customers offset their carbon emissions on ba.com in 2008, demonstrating that our customers take responsible air travel seriously.
Our new Club World seats are now 30% recyclable, meeting our aim of sustainability by design across the customer experience.
We have purchased Honda Hybrid cars for our sales team and with Rainforest Alliance coffee now being served on board our flights, we have demonstrated we are taking responsible procurement seriously.
Our colleagues are being encouraged to become more responsible through the introduction of a paper reduction trial and a workplace recycling awareness scheme.
Terminal 5, our amazing environmentally friendly new home, is delivering fantastic service.
We have also refreshed our IT across the business, ensuring our colleagues have the tools to do their job.
With 235,000 training days delivered last year, our new entrants cabin crew course is now City and Guilds accredited to NVQ level 2, reflecting a strong investment in our people.